ChooseABovenOB.org Holland Hospital Boven Birth Center | The Lakeshore's Premier Birth Center

Website Privacy Policy

Last updated February 28, 2024

This website privacy policy for Holland Hospital ("we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our website services ("Web Services"), such as when you:

Questions or concerns? Reading this website privacy policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Website Services. If you still have any questions or concerns, please contact us.

SUMMARY OF KEY POINTS

What personal information do we process? When you visit, use, or navigate our Website Services, we may process personal information depending on how you interact with us and the Website Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? Holland Hospital may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? Holland Hospital processes your information to provide, improve, and administer our Website Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. 

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. 

How do you exercise your rights? The easiest way to exercise your rights is by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: Holland Hospital collects personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register for our Website Services, participate in activities on the Website Services, sign-up using website forms for events, or contact us directly. By willingly submitting your personal information via any email or website sign-up form or similar data collection tool on our Website Services, you consent to the company's use of your personal information in our email newsletter and related tactics, unless you specify otherwise at the time of submission or at any point thereafter.

Personal Information Provided by You. The personal information that Holland Hospital collects depends on the context of your interactions with us and the Website Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

Payment Data. Holland Hospital may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Authorize.net. You may find their website privacy notice link(s) here: https://usa.visa.com/legal/privacy-policy.html.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website Services.

Holland Hospital automatically collects certain information when you visit, use, or navigate the Website Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website Services, and other technical information. This information is primarily needed to maintain the security and operation of our Website Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. 

The information Holland Hospital collects includes:

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: Holland Hospital processes your information to provide, improve, and administer our Website Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

Holland Hospital processes your personal information for a variety of reasons, depending on how you interact with our Website Services, including:

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: Holland Hospital may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: Holland Hospital keeps your information for as long as necessary to fulfill the purposes outlined in this website privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this website privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this website privacy policy will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: Holland Hospital aims to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website Services is at your own risk. You should only access the Website Services within a secure environment.

7. DO WE COLLECT INFORMATION FROM MINORS?

In Short: Holland Hospital does not knowingly collect data from or market to children under 18 years of age.

Holland Hospital does not knowingly solicit data from or market to children under 18 years of age. By using the Website Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Website Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact Holland Hospital.

8. WHAT ARE YOUR WEBSITE PRIVACY RIGHTS?

In Short:  You may review, change, or terminate your account at any time.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS WEBSITE PRIVACY POLICY?" below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, Holland Hospital may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or Website Services of our Website Services. 

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this website privacy policy.

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC WEBSITE PRIVACY RIGHTS?

In Short: If you are a resident of, you are granted specific rights regarding access to your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

Category

Examples

Collected

A. Identifiers

Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name

YES

B. Protected classification characteristics under state or federal law

Gender and date of birth

YES

C. Commercial information

Transaction information, purchase history, financial details, and payment information

NO

D. Biometric information

Fingerprints and voiceprints

NO

E. Internet or other similar network activity

Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements

NO

F. Geolocation data

Device location

NO

G. Audio, electronic, visual, thermal, olfactory, or similar information

Images and audio, video or call recordings created in connection with our business activities

NO

H. Professional or employment-related information

Business contact details in order to provide you our Website Services at a business level or job title, work history, and professional qualifications if you apply for a job with us

NO

I. Education Information

Student records and directory information

NO

J. Inferences drawn from collected personal information

Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

NO

K. Sensitive personal Information

 

NO

Holland Hospital will use and retain the collected personal information as needed to provide the Website Services or for:

Holland Hospital may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

How do we use and share your personal information?

Learn about how we use your personal information in the section, "HOW DO WE PROCESS YOUR INFORMATION?"

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in the section, "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.

11. GLOBAL POLICY: COMPLIANCE WITH INTERNATIONAL DATA PROTECTION LAWS

We adhere to the principles and requirements of various international data protection laws, including but not limited to the European Union’s General Data Protection Regulation (GDPR), and other local regulations applicable to our non-American users. Our policies and practices are regularly reviewed and updated to remain compliant with these laws.

Cross-Border Data Transfer and Security: Personal information collected on our website may be stored and processed in the United States or any other country in which we or our affiliates, subsidiaries, or service providers maintain facilities. We take appropriate steps to ensure that data transfers comply with international data protection laws and that your information remains protected to the standards described in this policy. This includes employing robust security measures and safeguarding mechanisms in line with global best practices.

Right to Delete: You can request the deletion of your personal information that we have collected, subject to certain exceptions as permitted by law.

Right to Correct: You have the right to correct inaccurate personal information that we hold about you. Right to Opt-Out of the Sale or Sharing of Personal Information: If we sell or share your personal information, you have the right to opt-out of such sale or sharing. Right to Limit Use and Disclosure of Sensitive Personal Information: You can direct us to limit the use and disclosure of your sensitive personal information for certain purposes.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CPRA rights.

Exercising Your CPRA Rights: To exercise any of your rights under the CPRA, please contact Holland Hospital.

12. DO WE MAKE UPDATES TO THIS WEBSITE PRIVACY POLICY?

In Short: Yes, Holland Hospital will update this website privacy policy as necessary to stay compliant with relevant laws.

We may update this website privacy policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this website privacy policy, we may notify you either by prominently posting a website privacy policy of such changes or by directly sending you a notification. We encourage you to review this website privacy policy frequently to be informed of how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS WEBSITE PRIVACY POLICY?

If you have questions or comments about this website privacy policy, you may email us at info@hollandhospital.org or contact us by post at:

Holland Hospital
602 Michigan Ave
Holland, MI 49423